HOT NEW Mike Rhodes Adwords Mastery 2016

[peggyolson]

Module 1: Targeting
Your prospects’ buying intention…the psychology behind the AdWords search (prospects go through multiple phases as they buy, and if you don’t understand the phase, your money gets incinerated in the AdWords furnace)
How to identify and eliminate keywords (based on Mike’s advanced criteria – this goes well beyond the obvious)
Keyword match types explained (as they function in the “is” world, not the “should be” world)
Negative keyword strategies (one slip in this critical area can erase 20% of your traffic and conversions)
How to add targeting ‘layers’ like customer emails & remarketing audiences – this is the art of AdWords
Basic ‘Display Network’ targeting explained

Module 2: Messaging
How to leverage the “window of profit opportunity” with Expanded Text Ads (ETAs)
Common, but little-understood ad copy mistakes that could be killing your CTR
How “normal” people apply Expanded Text Ads, vs. how we plan to do it in Planet Perry – to extract every morsel of response from the buyers we really want to target
Ad Extensions and how to exploit them
The Swiss Army Knife…generate compelling ads fast and furious
Understanding how & when to use ‘triggers’
Landing page design. What Google is looking for today. What to include and exclude to get their “anointing.” The real skinny on “Squeeze Pages” and list building
What and how to test…in ad copy and on landing pages

Module 3: Building & Bidding
The 80/20 of campaign settings…what you must use and what you can safely ignore
How to escape the rapacious beast of Google’s “helpful” suggestions
Campaign types fully explained and revealed
How, when and why to use DSA & Call Only campaigns
How to structure a Shopping campaign…NOT like you do the other campaigns!
Bidding strategies (five distinct campaigns)
The power of bid modifiers and how to exploit them
Bid stacking explained (increasingly this is where you gain an edge over ferocious competition – especially when you’re locked out of a tight game)

Module 4: Tracking & Data
How and what to track…and what’s a total waste of time
AdWords conversion tracking, blow by blow
AdWords vs. analytics tracking, which should you use and when?
Should you let Google ‘optimize’ your account?
How to track phone calls and stop leaving money on the table
Why the most important metric isn’t provided by Google and where to find it
A brief salvo on Google Tag Manager

Module 5: Managing your account
An in-depth look at the Mike’s most powerful decision-making tool
Mike’s “CEO Method” for ongoing account management (you need this when you have others run your account, but it’s YOUR money!)
How to audit an AdWords account, a step-by-step guide
Quality score myths debunked (there’s lots of misinformation on this)
What to do with “outliers”
Questions you must ask to drive greater Financial Velocity through your campaigns

Module 6: Google’s Display Network
How to use the 3 targeting options
Structuring your campaigns to hit the ground running – 0 to 60 in 5.6 seconds
Image ad tips & tricks, and some stellar examples that will instantly give you ideas that are not currently being applied in YOUR market
How to leverage the Display Planner Tool
Advanced Remarketing concepts, refined by Mike and his team over millions of dollars of ad spend
YouTube ads: the what, why & how
Gmail ads – a little-used format that delivers big results (and some nooks and crannies that most people just never take the time to bother with)
One targeting method you should never use (if you like going to restaurants with your shirt on)

Bonus Module 7: Scaling Up (only for buyers of Advanced and VIP)
How to collect $100 to $500 per month higher fees from every single client with AdWords scripts (this alone will pay for the extra tuition over and over again, literally every month) – and extend retention by 6 to 18 months. This includes a licensing structure and agreement you can put in front of clients. This increases the respect you get, stabilizes your business, and puts you in the driver’s seat. As John Carlton once said to me, “You’re not a mouth in the food chain, you ARE the food chain!”
How to manage accounts at scale
An inside look at the tools & resources Mike’s agency uses
Advanced Strategies for Adwords Editor
Step by step process for onboarding new clients (greatly reduces overwhelm, buyer’s remorse and confusion – the first 3 weeks are absolutely critical and you can’t afford to get this wrong)
4 “first-focus” areas to grow your agency faster
AdWords scripts: “the future of Adwords”
How to design and use pivot tables for faster, easier data analysis

[dr. miracle]

good stuff

[zekewildflower]

great

[srinivasbcc]

i would like to have this one..

[dev714]

I'm interested in this one as well.

[dr. miracle]

nice