Become a Better Blogger: Content Planning

[BlackHatX]

Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part.


So, are you ready to kick your blogging efforts up a notch? In this class you'll complete a three month editorial calendar to help you map out your content and plan ahead. This will help you:

Create quality content on a regular schedule
Use your blog to map back to specific business strategies
Manage multiple authors or contributors
Track publication and marketing efforts
Capitalize on trends and increase visibility
Take this class, and you'll walk away with much more than a spreadsheet. You'll also learn how to give your blog character and help it stand out from the crowd.

Section 1: Define Your Blogging Strategy
We'll look at the fundementals of your blog, such as your style, audience, and goals. You'll develop a comprehensive brand statement to help you smash through even the worst case of writer's block.

Section 2: Search For Inspiration
Like any writer, the more you read, the better you write. We'll look at ways to source quality content that motivates you to create, but doesn't take forever to find.

Section 3: Create Your Calendar Template
Lucky for you, I've done all the hard work. This class comes complete with a link to a google spreadsheet that you can immediately implement for your own content.

Section 4: Complete Calendar Details
In this section, I'll give you my best tips and tricks for using an editorial calendar to help you manage a team. I developed these techniques while managing the social media content of one of the world's biggest brands. I share my mistakes so you don't have to make them.

As you can see, editorial calendars are an essential tool to keeping your blog relevant, fresh, and interesting. Whether you're an individual trying to make a name for yourself, or a content manager leading a team — this is a class that you'll wish you had taken sooner.

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