If you are interested in getting more customers, maximizing lifetime-customer-value (LTV) and scaling your business, then this may very well be the most important letter you will ever read!
The fact of the matter is Marketing is the ONLY highest-leverage activity in your business, where you can increase your results by 2x-10x in many cases, without spending any more money or time.
Marketing is the KEY money-maker in your business.
Most activities inside a business cost money, instead of making money. Of the things that do make money, marketing makes the most money. Plain and simple.
Here are some Marketing Examples from my businesses:
Crazy Egg: I've built the industry leading SaaS program that tracks and optimizes the User Experience of more than 2 Billion Visitors every-single-month, and serves clients ranging from Fortune 500 companies to local mom-and-pop shops.
KISSmetrics: I've raised about $17,000,000 dollars for KISSmetrics and grew the traffic from ZERO to 1 Million Visitors a month in the hyper competitive B2B space, which is rare.
Hello Bar: Reaches in excess of 350+ million people a month and it's used by every major high trafficked blog in every industry imaginable!
Google: I was recently hired by Google to help get more customers for Google AdWords. I can't give out the specifics but let's just say, it's going really, really well.
Quick Sprout: As a side, My Personal Blog - Quick Sprout. Reaches an extra million unique visitors a month. I am pretty sure I can do a lot better, if I tried there ��
I Can Has Cheezburger: I helped them grow and scale from a tech start-up to over 500,000,000 pageviews. (Yes, that's 500 million pageviews.)
Timothy Sykes: Went from making $50,000 a month to an extra $1,200,000 a year in profit as a direct and documented result of working with me.
Press & Media: I've been featured on Forbes, Wall Street Journal, MSN, Huffington Post, Entrepreneur Magazine and countless others.
Stellar Repute: I have also worked with Thomson Reuters, Airbnb, Reebok, VMware, Gawker Media, Tech Crunch, Intuit and Inc Magazine. Just to name a few more.
Keynote Speaker: I've spoken at TEDx, Ad:tech, SMX Advanced, Web 2.0 Expo, Awesomeness Fest, Empower Network and Traffic & Conversion Summit. (This is excluding Fortune 500 speaking engagements.)
I am fortunate enough to regularly work with Fortune 500 brands AND 10-Figure businesses ($1+ billion dollar.)
"How to laser-target Facebook's 1.2 billion active users and turn them into the most rabid buyers on your list"
"FB Magic" Why some of our ads make us the most money when NOBODY clicks on them. [The BEST AD TEMPLATES INCLUDED]
"Facebook Data Mining" Finding your share of the 1,200,000,000+ Facebook Users That Are Proven Buyers. [CHECKLIST INCLUDED]
"Custom & Look-a-like Audiences" How to advertise to ONLY the most targeted leads that you already know meet your customer criteria and have the ability and desire to buy.
"Using Facebook Fan Pages" How to use Facebook ads to fatten your Facebook fan list (HINT: These leads can be worth up to $4 per month EACH in select markets!)
More Advanced Traffic & Conversion
How and why CPM Email Drops are still the best way to build your list and why affiliate traffic sucks in comparison.
"Trading Quarters for Dollars" How to convert formerly stinky "co-reg" leads that cost as little as .25 each, into $.50 - $2 a month or more in profits each.
"Back To The Future PPC" Google, Facebook & MSN are humbler these days - see how you can use this to your advantage and even beat them at their own game.
Remnant Banner Traffic Networks are the newest form of DIRT cheap traffic on the planet, selling banner ad placement above the fold for as little as .09 per 1000 impressions. Sites like Drudge Report, Facebook, About.com, MSN, AOL and 250,000 others participate in these remnant platforms.
"Twitter Ad Secrets" Yes. Twitter ads work! If you aren't testing this incredible new medium, you're leaving A LOT of traffic on the table. Find out how you can leverage this new traffic channel (Templates included!)
"Conversion Optimization" What to do when your campaign just ISN'T converting (this happens a lot), follow the flow chart for your "diagnosis".
"Persuasive Storylines" 3 stories you can tell in your pitch to immediately make your pitch more exciting. People LOVE stories. and a good story your prospects can relate to will REALLY "cut through the junk" that your prospect is going through right now.
"Customer Reality" An expose' of what people are REALLY going through in their lives. and why hardly anyone is as ambitious as you think (This is something I have to correct in my private clients' heads when I start working with them.)
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