PDF Contents:

What is Google Analytics?

Types of Tracking:

Mobile App vs Desktop Tracking
Universal, Asynchronous and Traditional
Universal vs Asynchronous
Code Placement
Cookie Changes

Basic Setup:

Account Structure
Standard Reports

What Are We Tracking?:

Dimensions vs Metrics
Sessions
Avg Session Duration
Events vs Pages
Exit Rate vs Bounce Rate and Example

Improving GA:

Event Tracking Structure
Goals and Goal Values
Goal Abandonment Rate
Custom Campaign Tagging
Default Channel Groupings
Content Groupings

Frequent Issues with Google Analytics:

Missing Tracking Code
Duplicate Reporting
Mixing dc.js and ga.js
Incorrect Search and Replace Filters
Understanding the Direct Attribution

Help Yourself:

Annotations

Custom Alerts and some Sample Custom Alerts:

Bounce Rate – is greater than x%
Sessions – is less than 1
Goal Conversions – Increase or Decrease [x% or x] from previous day/week
Sessions from [Medium, Source,etc] – Increase or Decrease [x% or x] from previous day/week


Resources:
Blog
Help Forum
Help Center
Data Limits
YouTube Channel
Analytics Academy
GA Developers
Features


Tools:
Analytics Helper
Google Tag Assistant
EditThisCookie * Edit This Cookie is beta testing their DevTools panel only accessible in Chrome.
GA Debugger
Event Tracking Tracker
Google Analytics URL Builder
Firebug Lite
Fiddler

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