It's well known that in China, popular social media platforms such as Facebook, Twitter, and Youtube are not available. Instead, local equivalents the likes of Weibo, WeChat, and Youku has sprung up in the last decade that caters specifically to the Chinese demographic, psychographics, and consumer needs. A lot of people are surprised at the level of mobile and social media adoption by the Chinese netizens, and the vast opportunities this present for businesses that operate in China.
But these opportunities are not limited to China-based businesses. More and more, the global Chinese consumer class is taking its consumer habits and spending power with it abroad.
So how can your business or organization benefit from this seismic change?
This course introduces the basics of Chinese social media, and more specifically, what Chinese social media is, why it's important and relevant for businesses based in the west, and how western businesses and organizations can take advantage of the rising Chinese consumer class and Chinese online platforms.



Code:
https://www.udemy.com/how-chinese-social-media-can-help-your-business/