While LinkedIn has been growing steadily since 2009 the actual ‘face’ of
LinkedIn was not as inviting as other social media sites. At one time people
who used LinkedIn were strictly business owners and professionals.
Now all of that has changed with the emergence of other social sites
including Facebook and Google +. LinkedIn needed to make some changes
to adapt to the popularity of people using these types of sites to make
business connections.
Well 2012 was definitely the year that changed the look and feel of LinkedIn. If
you log into your account today you are met with a larger profile picture with
your latest job posted under your name. Next to this is listed your state or
province and your current job title.
This larger profile page makes your entire page more inviting and easier to
read. At the top of your profile page will be a news feed which combines a
mixture of a Facebook news feed and a Twitter feed. Here you simply update
your status or share a relevant link.
If you haven’t used LinkedIn you may be surprised at how the site looks,
compared to what you may have heard about them. With the increased use
of social media it only makes sense for a company who at the end of 2012
had just reached 200 million members.
LinkedIn is still viewed as a professional social site that now makes
connecting with other professionals that much easier.
Here is a quick overview of some of the changes that LinkedIn has made.
November 2012 – LinkedIn Events are no longer supported
January 2013 – LinkedIn Answers is no longer supported

Other changes that you will see are that you can add a bigger profile picture
and that your number of recommendations is not shown at the top of your
profile.
So whether you are brand new to LinkedIn or haven’t logged into your
account in a long time, this report will navigate your through the new face of
LinkedIn today!