Indentifying the particular social site to be used should be done according to the possible positive attributes the site will eventually extend. Using Facebook as an example, the individual would be able to expect the elements such as the increase of website traffic, the ability to create the necessary “buzz” for the business or brand recognition, being able to connect with past, present and new clients and also have the advantage of recruiting new interested parties for the possible expansion of the business entity.

Other positive contributions may include being able to engage in network and friends or fans, the increase of the fan base and the ability to promote the page and to keep the content updated and consistent.

As for sites such as LinkedIn there are also attributes that would be considered beneficial such as being able to engage and connect with like minded professionals, requesting endorsements from past clients and satisfied customers to be posted at the site for the perusal of all, participating by allowing visitors to answer questions and having interactive activities, connecting with LinkedIn profiling with other social media account that could add to the benefit and thus create the needed attention for success. basically any exercise that would help promote the site would be welcomed as the potential to increase revenue earnings from the exposure created.

There are several different issues that should be clearly understood by the user before making the decision to consider social sites as a good marketing strategy for the business intended. Behind the idea of using the social sites should ideally be questions on what and why the target audience should ultimately consider a particular site. When these are clearly outlined, then the individual will be able to make the informed decisions necessary to ensure the social site used would benefit the business. You have gotten lots of info here to get started.