More and more people are turning to YouTube as a surefire way to reach marketing success. No matter what the reason that you want to draw people to your YouTube video, it takes some customization and a bit of marketing to achieve the results you want. Whether you simply want to be noticed or are using YouTube as another channel for your marketing efforts, the very best way to draw attention is through customization. Putting some thought behind the way in which you launch your video and promote it can make a world of difference in the number of people that actually view your video. Here are some simple but highly effective ideas for creating truly customized footage on YouTube:

Choose the Right Account Type. When most people sign up for their YouTube account, they go with the ―standard‖ default option. However if you are hoping to target your account and therefore the people that will hopefully view your videos, choose your niche wisely. You can choose everything from a musical account to a guru in any one niche. So take the time up front to truly target the way in which you want your account to represent you and your marketing presence on YouTube.

Narrow Your Focus. Not only by choosing the right account type, but show that you are an expert or authority in a given field if you want a particular segment of the audience to look to your account for marketing purposes. If you appear to be the kind of YouTube account user that‘s all over the place, you likely won‘t get the same amount of views. However if you are an expert in a given focus or niche, you will be sure to have people in that segment keep coming back.

Categorize Your Videos. Though it may sound extremely fundamental and obvious, it‘s surprising how many videos either don‘t have tags or have the wrong ones. Tag the videos with the appropriate keywords that people will search on and then pick any category that your footage could all within. As you use YouTube for marketing purposes, you will find that there are certain categories that work well for you and that are sure to draw viewers in.

If you want to be a successful account holder on YouTube and use it for the very best marketing medium, then learn the fine art of customization. Some of the efforts that you will undertake may require a bit more time and digging, while others are as simple as using the appropriate keywords and really honing in on what people in your target audience are interested in.