Advertising within YouTube. What will they think of next? Is nothing sacred? Nah, it‘s not as bad as you think. In fact, if you are Mr. or Mrs. Advertiser and have used up all your advertising ideas, think fast. Advertising within YouTube is here and it‘s here to stay. It‘s not a bad idea, either. Just imagine the guy watching his favorite YouTube video. What‘s he watching? Probably Old Greg. Your potential customer has the script memorized down to the part where he sees the Bailey‘s painted with watercolor. Here‘s the neat part. You already have your viewer‘s attention. Suddenly, up from the screen‘s horizon comes your message. It moves as quietly and slowly as the sun on a nice summer day. Why, the next thing you‘ll say about advertising within YouTube is, ―Hey, this stuff works.


Think of it another way. You‘ve given the old college try to capture the attention of:

•The college grad
•The family man or woman
•The person ready to try anything
•The guy with money burning a hole in his pocket

You‘ve sadly discovered that the old tricks no longer work. You‘ve given up on FM radio. AM radio isn‘t even on your radar screen. If it is, it‘s that rat hole you‘ve been sinking money down. Yeah, and you‘ve tried the print media. That‘s the one whose readership sounds like the incredible shrinking man. It‘s getting smaller and smaller. It works in this manner: Your black and white ad (it doesn‘t move or talk) is frozen on the page. If the page-turner doesn‘t find anything to his likely on the page, your message will be used to light the next family marshmallow roast. So, along comes advertising within YouTube and the advertiser next to you, sitting in his Edsel tells you it‘s crazy to place an ad in that media.

If you still have doubts, let‘s review the facts. Advertising within YouTube works soon after the video starts rolling. Within 10 to 15 seconds, your message heads north from the bottom of the screen. It‘s a lot less intrusive than a pop up ad. That way, it‘s better for advertisers. If the potential customer is really hooked, he can click on your ad for more info. And, like the setting sun, your advertisement disappears after 10 seconds. It‘s better than a pre-roll ad and a post- roll ad. It works. Advertising within YouTube can be a good thing for your product. Despite what the guy in the Edsel says.