With technology becoming more commonplace than ever before, companies and even the budding entrepreneur are looking for new and exciting ways to grab their customer‘s attention while coaxing them into making a purchase. Since nearly everyone Tweets and updates their Facebook status multiple times during the day, companies need to find a unique way to get their point across in a friendly, non-sales pitch manner. Enter the world of YouTube. While nearly any internet search will deliver at least one YouTube hit, figuring out the word of YouTube Marketing can be a difficult task. Here are three simple steps that when executed correctly can result in YouTube marketing success.

First, be diligent about the amount of videos you post on YouTube. While YouTube is home to many home videos, companies are realizing that it provides an untapped resource for reaching thousands of potential customers. The problem that most companies face is that they upload all their videos and wait for the customers to come to them. The problem with this is videos like any other online data gets stale after a while, which can be a real turnoff for customers. You need to make sure you upload new videos on a regular basis. This way your potential customer knows you are still around and not just another company that went bust.

Second, avoid filling your YouTube channel with only commercials. While you may think that your commercial is the best way to sell your product to your customer, commercials are usually the last thing that users will search for when they are browsing YouTube. If needed, think more with the mind of the consumer. If you were in their shoes, what information would you want the company you are interested in to provide? If possible create a viral video experience that allows you to get your point across while being addictive enough that your visitors will want to come back for more. Lastly, always make sure you upload quality. While you may be in a rush to build your YouTube presence, the last thing you want to do is upload videos that may not necessarily portray your company in the best of lights.

Videos that are poorly edited, or have audio that is barely audible no matter how high you turn the volume will only make your company look bad and prevent you from creating the following your business so desperately needs. Always provide quality, informative content and the visitors will come. These are just a few of the simple tips that can help you be successful with marketing on YouTube. Make sure you upload quality content and keep your channel fresh and you are sure to create the YouTube following that you have always dreamed of for years to come.