Buzz taps into Google‟s AdSense program with a more refined algorithm. If someone clicks on an add while on a Buzz screen, then the logic states that their friends might also like similar ads, articles, and websites. This adds a powerhouse punch to pay per click advertising. Much like harnessing the power of Facebook, PPC advertisers now have new avenues opened before them. Unlike fishing on particular keywords, potential customers are assisting in the event.

Using this analogy it is like having fish help teach you how to fish. This sort of advertising momentum can take your marketing campaign to the next level. Couple this with analytics tools and your PPC approach will be unstoppable. All PPC Google ads permits companies to set their advertising budget down to an exact dollar amount. In fact, the minimum required daily budget to advertise with Google through PPC Ads is one dollar. As always, the advertiser only pays when an ad is clicked, and Buzz doesn‟t change that, it only helps to harness the power of social media for the purpose of ad refinement and dissemination.