Facebook like Google and Yahoo allows you to create a Facebook PPC campaign and design an ad that will be placed according to keywords you have chosen, so that when a user searches on them only those ads will show up. Facebook makes it easy enough for a beginner to set up with its easy walk through and tutorial. However, if you are uneasy about starting a campaign yourself there are companies that will help you select the appropriate keywords and demographics.

Pay per click is an effective Facebook tool to disseminate the appropriate information on your product or service. Like all social media exploits you need to ensure that as one feeds into the other, all “faces” are in synch, utilized, and engaging. So before you begin your Facebook PPC campaign, ensure that your Facebook personal and fan pages are all up to date and enjoyable.

Facebook Pay Per Click

Another way to earn money using your Facebook page is through Pay-Per-Click (PPC). Advertisers will pay you for each click they receive from your page. If you have a popular Facebook page the more clicks you will most likely receive from your “fans” and the more money you can make. Conversely, you can choose to create a Facebook PPC campaign and create an ad that can be run across Facebook. The benefits and usefulness of such an endeavor go back to what I stated previously, that you must first build a community on Facebook for your ads to have any effect on your potential customers. Facebook offers you the opportunity to advertise to a broad demographic, and create a series of social actions that will enable you to grow your business across the community of millions. It is easy enough for a beginner to set up, or there are companies out there that can help you choose the appropriate keywords to associate with your ad.