We will be covering the following modules in this course:

  • The International Marketing Phenomenon
  • International Measures and Conversions
  • The Scope & Importance of International Marketing
  • International Marketing Entry Methods
  • Researching Foreign Markets
  • Culture & Buyer Behavior
  • Governmental & Political Risks
  • Financial Risks & Currency Concerns
  • Organizing for International Marketing
  • International Distribution Strategy
  • International Product Strategy and Segmentation
  • Branding Internationally
  • International Price Strategy
  • International Promotion Strategy
  • International Marketing Strategy
  • Case Studies

     
 

https://www.udemy.com/international-marketing-strategy/?couponCode=tintin