Google Authorship is the process of digitally signing or claiming your web content and tying it with your Google Plus personal account using rel="author".

There are three huge benefits of having your authorship verified with Google:

  • Brand awareness and influence building: People seeing your picture come up in search results will automatically assume you are a huge influence
  • Higher click-through to your content: You no longer need to get ranked #1 in order to get noticed and get clicked through!

Higher rankings in personalized results: The more connections you have on Google Plus the more people will see your author-verified content when searching Google (provided they have personalization of search enabled). That leads to more clicks and more branding as well.

     
 

https://www.udemy.com/google-authorship