Welch Way – Creating a Winning Strategy (2012)






Everything you need to know about strategy, taught by one of the greatest business leaders of all time – Jack Welch

Does the thought of having to develop and execute a business strategy terrify you or excite you? Do you even know where to begin or what tools you will need? Are you being asked to present your ideas on how to grow your business, but are unclear what your first step should be?

For many of us, Strategy Development is shrouded in mystery. It is made up of the secrets shared in the hallowed halls of great business schools and plotted by senior executives behind closed doors and known only be the chosen few.
But Jack Welch has a different take on it. He teaches that strategy is lifeblood of an organization and that it needn’t be complicated nor secretive. During his time as CEO of General Electric, Jack created a strategy development model that was used by all managers to assess their businesses and make decisions about where to go next.

The model was designed to cut through the clutter, ask the questions that really mattered and “execute like hell” to get it done. That model is presented in this course along with dozens of practical tips directly from Jack on what it takes to win.

If you had the opportunity to learn strategy from one of the greatest business leaders of all time, would you take him up on the offer?

A Certificate of Completion is presented to all students who complete this course.

Advance your career. Some employers may provide tuition reimbursement that would cover or assist with the cost of this course – check with your employer.

SECTION 1: WHAT STRATEGY REALLY MEANS AND WHY EVERY MANAGER NEEDS IT
1 Step 1 – Keynote from Jack 01:49
2 Step 2a – Guiding Questions 01:29
3 Step 2b – Self-Assessment Survey
4 Step 3 – Study 08:42
5 Step 4a – Introduction to the Playbook 10 pages
6 Step 4b – Playbook 16 pages

SECTION 2: THE 5-STEP STRATEGY FRAMEWORK
7 Step 1 – Keynote from Jack 02:06
8 Step 2a – Guiding Questions 01:20
9 Step 2b – Self-Assessment Survey
10 Step 3 – Study 06:25
11 Step 4 – Playbook 12 pages

SECTION 3: YOUR PLAYING FIELD
12 Step 1 – Keynote from Jack 01:57
13 Step 2a – Guiding Questions 01:00
14 Step 2b – Self-Assessment Survey
15 Step 3 – Study 06:47
16 Step 4 – Playbook 20 pages

SECTION 4: COMPETITIVE DYNAMICS – WHAT ARE THE OTHER GUYS DOING?
17 Step 1 – Keynote from Jack 02:12
18 Step 2a – Guiding Questions 01:12
19 Step 2b – Self-Assessment Survey
20 Step 3 – Study 07:26
21 Step 4 – Playbook 20 pages

SECTION 5: TURN THE MIRROR AROUND
22 Step 1 – Keynote from Jack 02:05
23 Step 2a – Guiding Questions 00:51
24 Step 2b – Self-Assessment Survey
25 Step 3 – Study 08:32
26 Step 4 – Playbook 18 pages

SECTION 6: LOOKING AROUND THE NEXT CORNER
27 Step 1 – Keynote by Jack 01:33
28 Step 2a – Guiding Questions 01:04
29 Step 2b – Self-Assessment Survey
30 Step 3 – Study 06:51
31 Step 4 – Playbook 16 pages

SECTION 7: CHOOSING YOUR PLAN OF ACTION
32 Step 1 – Keynote from Jack 01:00
33 Step 2a – Guiding Questions 00:50
34 Step 2b – Self-Assessment Survey
35 Step 3 – Study 09:26
36 Step 4 – Playbook 16 pages

SECTION 8: DEFINING YOUR GROWTH STRATEGY
37 Step 1 – Keynote from Jack 02:20
38 Step 2a – Guiding Questions 00:43
39 Step 2b – Self-Assessment Survey
40 Step 3 – Study 10:18
41 Step 4 – Playbook 16 pages

SECTION 9: YOUR NEXT BIG MOVE – IMPLEMENTING YOUR WINNING STRATEGY
42 Step 1 – Keynote from Jack 04:16
43 Step 2a – Guiding Questions 01:01
44 Step 2b – Self-Assessment Survey
45 Step 3 – Study 06:08
46 Step 4 – Playbook 16 pages

SECTION 10: WRAP UP
47 Course Review and Wrap-Up 07:02
48 Closing Words from Dr Szpiro 00:55
49 Closing Words from Jack Welch 01:16
50 End-of-Course Survey Survey



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